In a previous post I evaluated the architectural installations of Denver’s Biennial of the Americas exhibition of Draft Urbanism. In this post I examine the billboard art. More than 30 artists, poets, and philosophers contributed pieces covering a 10 square mile area of the city, each annotated with a museum label. According to curator Carson Chan the outdoor exhibition re-sensitizes us to the metropolitan experience. It turns the city into a “space of inquiry”, and invites the public to examine it with “fresh, discerning eyes.” It provides an opportunity “for a communal reckoning of our shared environment.”
Denver’s billboard artists reflect on many dimensions of the contemporary urban condition. Accordingly, the Architectural Record opines that the artwork “feels scattered, both geographically and thematically.” But I think this depends on how you interact with it. Certainly, there are some compelling themes that connect the various pieces. And, in my experience, these themes are often enriched by the location and immediate context of the particular work. Minimally, the distribution of the art invites citizens to physically visit parts of Denver where they might not ordinarily venture. Indeed, this might be the most important accomplishment of the exhibit. This experience in turn suggests that the problems of the contemporary city are going to be a lot tougher to solve than these guys, this bunch, and the advocates of these paradigms, think.
My survey begins with this billboard from Douglas Coupland that’s located on what the Architectural Record calls “a lonely stretch of road in an industrial area north of downtown.” That road is Brighton Boulevard:
Welcome to Detroit, by Douglas Coupland, 5055 Brighton Boulevard (D. Saitta)
As described by the exhibition’s curators, Welcome to Detroit is a
Reaction to Detroit’s long term deindustrialization and depopulation—as well as a chilling foreboding [of] new meanings for a city whose twentieth century raisons d’être have largely vanished. Coupland’s slogan functions as a welcome sign much like those one would find entering other cities of speculation like Las Vegas and Reno, as well as a welcome sign into a new and unmapped era in human history. He says “Think of Detroit as one million primates needing 2,500 calories a day sitting on a cold rock in the middle of the North American continent, with nothing to do all day. It is an unparalleled crisis of purpose, and Detroit just happened to get there first—but sooner or later we’ll all be there.”
The piece works pretty well, especially on the increasingly dark and threatening day when I visited, and when framed against the backdrop of Denver’s remaining industrial center.
Playing on the theme of urban dystopia, Pia Camil’s Rise to Ruin is located on an even more isolated stretch of north Broadway, adjacent to the gated and barbed-wired scrapyard of an electrical supply company:
Rise Into Ruin, by Pia Camil, 10 West 49th Street at Broadway (D. Saitta)
According to the curators Pia Camil’s practice explores
…the urban ruin—including photographs of halted projects along Mexico’s highways. The image shows the opposite side of the billboard; that is, the backstage, riddled with chaos, detritus, and deterioration. Camil’s work, however, is imbued with a sense of hope, something that is reinforced by the vibrant colors. The phrase “rise into ruin” suggests the cyclical nature of the world, the phoenix that rises from ash to become, inevitably, ash again.
In a stretch of west Denver’s Federal Boulevard that’s dominated by automobile service and pawn shops, Brazilian artist Ricardo Domeneck offers Continental Scar Tissue, a poetic commentary about history that riffs on the American urban grid. The billboard’s message is reinforced by the name of the auto service shop that’s located right below it:
Continental Scar Tissue, by Ricardo Domeneck, 1025 Federal Boulevard (D. Saitta)
For the curators,
Domeneck’s poem follows a precise measure like downtown Denver’s city grid. It traces both the geography and history of the Americas, mixing the current locale with his native Brazil, illustrating subtle tensions. In the first two stanzas Domeneck jumps from one location to the other, juxtaposing landscape, histories, and cultures. With this hopping from one to the other, the trail of tears from the Araweté tribe can be located in São Paolo as well as in Colorado ski resorts, as if this violence can be seen and felt just about anywhere…By the time we reach “Centennials for the Americas” the poem slowly drifts out of a specific location to the idea of America, claiming that the transcendentalist thinkers Emerson and Thoreau are dead.
A couple of blocks east of this site, on Decatur Street in a food delivery company’s gated and barbed-wired parking lot, is a piece by Dmitri Obergfell called Free Money. The slogan “The Golden Age Was The Age When Gold Didn’t Reign” is taken from a radical 20th century movement called the Situationist International, and was originally written in graffiti throughout Paris fifty years ago. In this early 21st century iteration it appears in conjunction with a burning sports car:
Free Money, by Dmitri Obergfell, 860 Decatur Street (D. Saitta)
For the exhibition’s curators Obergfell’s critique is clear:
Cars are a symbol of status and freedom in America. Nevertheless, they are also a necessity—in Denver, as in other American cities like L.A., an automobile is a basic requirement to navigate the urban landscape. Obergfell, then, seems to be calling for a change in the system of values—perhaps proposing that our values are entangled in places where they should not be. But questions arise: does reproducing text originally hand-painted on walls validate its claims when it is printed as a billboard slogan? Does it subsume it into a culture of consumption and spectacle?
The class divisions and racial segregations produced by consumer culture and speculative capitalism—inequalities that are very effectively reproduced by even the (theoretically) egalitarian urban street grid—is captured by Isabella Rozendaal in her New Orleans 2011, on Champa Street in central Denver:
New Orleans 2011, by Isabella Rozendaal, 2600 Champa Street (D. Saitta)
For the curators, Rozendaal’s piece
… takes the innocuous, a road sign at an intersection, and charges it with the political. Every city is replete with clues as to how it can be read, and Rozendaal’s photo—which has the name of the city where it was taken—exposes New Orleans as a city clearly divided by racial and religious lines…Rozendaal reveals the store of information that is hidden in plain sight but crystallized when reexamining everyday objects through art.
This particular piece is enhanced by its location in a vacant lot at the precise juncture of three electoral precincts within the Five Points neighborhood. It draws additional strength from the opposition of a rehabbed apartment building to the right of the billboard and the dilapidated houses directly across the street on the left.
Also in central Denver, the Canadian artist (of Turkish descent) Erdem Taşdelen’s Postures in Process reflects on another aspect of today’s urban condition, the popular uprisings occurring worldwide in response to government efforts to privatize public space. The piece is inspired by the insurgency in Istanbul’s Taksim Square. Looming (appropriately) above a gated and barbed-wired Enterprise Car Rental lot on (appropriately) Broadway, Taşdelen’s work presents a string of adverbs that describe the strength and fortitude of those who are protesting the privatization of public space in Turkey and elsewhere:
Postures in Protest, by Erdem Tasdelen, 2209 Broadway (D. Saitta)
Finally—and staying with the theme of popular insurgency—there’s this remembrance, from Steve Rowell, of the early 20th century working class struggle at Ludlow, Colorado. I’ve occasionally written about the Ludlow Tent Colony—now a National Historical Landmark marking the 1914 killing of striking immigrant coal miners by the state militia—on this blog because of what I take to be its relevance for theorizing, and tactically implementing, intercultural city ideals.
Ludlow, by Steve Rowell, 4707 Brighton Boulevard (D. Saitta)
For the curators,
Ludlow is now a ghost town and a sense of conflict and desolation is apparent in the photograph of a man [actually, a Colorado militiaman] inside an odd-shaped grave [actually, the tent cellar where the bodies of 13 suffocated women and children were found after the colony was burned in a militia effort to break the strike], with one hand jutting out…Nearly a hundred years later, Rowell reminds us that this struggle is still present. Rowell…aims here to convey a site of memorial through an economy of means.
Ludlow is located on Brighton Boulevard just a few blocks south of Welcome to Detroit. Thus, it brings us back to the industrial heart of north Denver, and the related themes of urban struggle, ruin, and renewal. Like the other pieces, it draws power from its evocative context and/or associations. In this case, the piece is squeezed into a small, dark, cellar-like space between a Latino grocery store (there was a significant Latino presence in the southern Colorado coalfields both during and after the troubles of 1913-1914) and the fenced-in house next door.
In conclusion, there’s lots to like in Draft Urbanism’s city-wide exhibition of artwork. There’s certainly lots of meaning for one to construct for oneself. Citizens and urbanists alike are richly rewarded by seeing the city in this way.
This essay was re-posted to Sustainable Cities Collective on August 15, 2013.